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MasterCard launches "City Connector" platform in Las Vegas

MasterCard and Parkeon announced "City Connector", an exclusive couponing platform that can deliver services and offers from local businesses through parking meters.

New solution turns traditional on-street parking meters into devices to engage more consumers, providing towns with smart way to connect businesses with visitors, citizens. First implementation of the SaaS solution will be in Las Vegas around Container Park. Sixteen interactive devices will deliver offers from participating restaurants and stores.

No registration/sign-up process is required. Thus, people just walking by or parking their car can scroll through the local offers are displaying via the kiosks. Customer can select any deal and print it immediately. This coupon can be redeemed at the point of sale.

"City Connector" in Las Vegas is an innovative way to deliver value to its citizens, which can support local business community. It rethinks the concept of parking meters by guiding customers from their cars to local businesses. MasterCard looks forward to bringing this unique service to other towns, cities around the globe.

2015.07.27 Olivia D.
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